AMD is promoting a new firmware which ‘unlocks the full potential’ on the Radeon RX 5600 XT. The performance gains work by increasing the stock memory speed from 12 Gbps to 14 Gbps. By doing so it plans to compete with Nvidia GTX 1660 Ti at the $300 price segment. This was a last-minute push that AMD did, recommending its AIC partners to do the same.
But AMD has a lot bigger problems than competing with GTX 1660 Ti, or against the RTX 2060 KO. For starters, AMD driver experience with many users is either a hit or a miss. It shouldn’t be surprising if this becomes a deciding factor even when Radeon matches or exceeds Nvidia’s offering in performance and price. Radeon success launches are inconsistent to a point that we should be worried about an incomplete or underwhelming product every time AMD Radeon team hypes an architecture launch.
The last-minute panic move puts everyone in a panic
Radeon’s series of unfortunate events
However, this vBIOS flash is not applicable on all graphics cards, something that was said a few months ago. MSI explained this in a podcast ‘MSI Insider’ they said that both graphics chipmakers supply the core and the VRAM to the graphics card manufacturers. Naturally, the responsibility of spec validation is on AMD. The chipmaker didn’t validate its chips to for 14 Gbps. Therefore, upgrading the RX 5600 XT’s memory speed to 14 Gbps is Russian roulette, just like how MSI said it. And even if users were able to flash it, it cannot guarantee stable performance. It makes a subtle impression that AIC partners are not very happy with AMD’s amateur way of handling this upgrade. But in the end, it puts its AIC partners in a situation to handle its customers. Existing users who cannot upgrade its vMEM speed successfully would end up RMAing the card.
Obviously, AMD Radeon Group didn’t have an intention to bump up the clock speed via vBIOS. This came as a need of an hour after feeling intense competition with two of Nvidia’s SKU. The newly sold RX 5600 XT should be validated and work at 14 Gbps out-of-the-box. This prompted AMD to list RX 5600 XT 14Gbps variant in its website.
Issues with AMD India
There’s also another problem of AMD India’s inability to match its prices with international counterparts. Meanwhile, Nvidia and its AIC partners are doing just fine. This issue was highlighted a long time about since the RX 5xx days but AMD India didn’t seem to have fixed the problem. According to retailers and other sources, AMD India is difficult to work with when it comes to Radeon products. The limited Radeon’s AIC presence is another issue. The whole process makes Radeon Group look like a group of scuffed team with no planning. That makes a strange perception about the company since its the opposite of what they do with AMD Ryzen CPUs.
— Hardware BBQ (@HardwareBBQ) May 7, 2020