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To simply put it: a flash drive is with you for a very long time. Although higher warranty period does not translate to higher product lifespan, it is more as an assurance if the unit fails for whatever defect/issue it may have, the manufacturer- within the company policy will take care of the issue unless its the customer who damaged the unit. Mentioning a fixed period assures the consumer. Other drives that I evaluated- including the El Cheapo drives- have a warranty period mentioned on this. Also, there should be an assurance that after registering the product, the RMA should be much quicker- and shouldn’t really take anything more than 5-7 working days even for a walk-in. After all, even if the customer doesn’t register, registration/S/N number authentication doesn’t take a minute.
In much shorter words, having “lifetime warranty” for a flash drive is silly in my opinion. It is not a memory kit standard that gets replaced with a new gen like how DDR2 replaced DDR3. USB 2.0 was around for a very LONG time, so will the actual USB connector type.
At a very least, a lanyard loop should have been provided with a JetFlash 780 USB 3.0 drive.